Behind the Counter

Real Hobby Advice from MP Sports Cards

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Issue #2

Published: July 13, 2026

Reading Time: 4 minutes

Category: New Releases • Pokémon

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Pokémon's Biggest Release of the Summer Arrives This Friday

If you've been following the Pokémon Trading Card Game over the past few weeks, you've probably heard one name come up again and again:

Mega Evolution: Pitch Black.

This Friday, July 17th, one of the most anticipated Pokémon releases of the year officially arrives at MP Sports Cards, and excitement around this set has been building for months.

Whether you're a longtime Pokémon collector, a competitive player, or someone looking to open their very first packs, Pitch Black is shaping up to be one of the standout releases of 2026.

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Why Everyone Is Talking About Pitch Black

Some Pokémon releases quietly make their way onto shelves.

Others create genuine excitement throughout the hobby.

Pitch Black falls into the second category.

The return of Mega Evolution has longtime collectors feeling nostalgic while introducing a new generation of players to one of Pokémon's most popular mechanics.

From incredible artwork to highly collectible chase cards, this is the type of release that reminds us why opening packs is so much fun.

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What We'll Have Available

We're excited to have a limited supply of several Pitch Black products available beginning Friday, July 17th, including:

• Elite Trainer Boxes
• Booster Boxes
• Booster Bundles
• 3-Pack Blisters
• Sleeved Booster Packs

As with many major Pokémon releases, quantities are limited and some products may sell through quickly.

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Which Product Is Right for You?

Elite Trainer Box

Perfect for collectors looking for a little bit of everything.

You'll receive booster packs along with premium accessories that make ETBs one of the most popular Pokémon products every release.

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Booster Box

Our recommendation for collectors looking to experience the full set.

Whether you're chasing your favorite Pokémon or building a collection, nothing compares to opening an entire Booster Box.

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Booster Bundle

A great middle ground between individual packs and a full Booster Box.

Perfect if you simply want more packs without purchasing a full display.

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3-Pack Blisters

Excellent for younger collectors, casual openings, or anyone looking for a fun rip at an affordable price.

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Sleeved Booster Packs

The easiest way to experience the newest Pokémon expansion one pack at a time.

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Behind the Counter

One of my favorite things about Pokémon release days is watching collectors walk through the door with the same excitement they had when they opened packs as kids.

Some are chasing specific cards.

Some are trying to complete the set.

Others just enjoy the experience of opening packs with family and friends.

No matter what brings you into the shop, release day always reminds me that this hobby is at its best when people are excited to share it together.

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Planning Your Visit

If you're planning to stop by on Friday, we'd recommend coming early if there's a specific product you're hoping to pick up.

Major Pokémon releases have been incredibly popular, and we'd hate for you to miss out.

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From Behind the Counter

Every major release brings new faces into the shop. Some are longtime customers, while others are visiting MP Sports Cards for the first time because they're searching for the newest Pokémon release. If that's you, welcome. We appreciate every person who chooses to support a local hobby shop, and we hope your visit is the start of many more. Good luck with your packs, and we can't wait to see what everyone pulls from Mega Evolution: Pitch Black this weekend.

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Matt Palillo
Owner, MP Sports Cards